Volume I · The town
Learn Bentonville A history of Bentonville, AR
A short history of the town: an Osage hunting ground, a county seat, apple country, and the square where Walton’s 5 & 10 led to Walmart.
4 chapters · about 9 minutes to read
Open the bookContents
- IBefore the townAn Osage hunting ground, a new state, and a square laid out in the middle of a new county.
- IIWar, apples, and a quiet squareA town burned down to about a dozen houses, then tobacco, apples, and a railroad to Rogers.
- IIIFrom a five-and-dime to WalmartA lost lease in Newport, a variety store on the square, and a discount store in Rogers.
- IVWhat the city is nowFifty-four thousand people, two art museums, and a new home office.
- Appendix: Chronology
- Notes on sources
Read it in order. Each chapter picks up where the last one stops. Dates and names sit in the margin so the story reads straight through, and each chapter ends with a few questions. Try them before you open the answers.
Chapter I
Before the town
An Osage hunting ground, a new state, and a square laid out in the middle of a new county.
Osage people living in Missouri used this part of the Ozarks as hunting ground. By the time the first white settlers arrived, a few years before the town was established in 1837, the Osage were no longer hunting here.
Arkansas became a state in 1836. The legislature created Benton County on September 30 of that year and called for the election of a three-man commission to select a county seat. On November 7, 1837, the commissioners reported that they had laid out a square and 136 lots for Bentonville, in the middle of the new county.
The square is still the center of town.
One group of Cherokee people on the Trail of Tears passed through Bentonville in 1837–1838, on the way to Indian Territory.
Before you turn the page
- 1.
The county and the town are named for a senator from Missouri. Who was he, and why would Arkansas choose him?
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Thomas Hart Benton, a U.S. senator from Missouri who had played a key role in Arkansas’s admission to the Union.
- 2.
What was the post office called before it was the Bentonville post office?
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Osage. It opened on December 31, 1836, and was renamed the Bentonville post office on January 3, 1843.
- 3.
Stand in the middle of the square. It was laid out in 1837 as the center of a new county, and it is still the center of town. What around you has changed since then, and what has not?
For the walk
Chapter II
War, apples, and a quiet square
A town burned down to about a dozen houses, then tobacco, apples, and a railroad to Rogers.
Bentonville was incorporated on April 3, 1873, but the hardest years had already happened. The Battle of Pea Ridge was fought about twelve miles northeast, on March 7–8, 1862. An action in Bentonville came just before that battle, troops passed through town before and after it, and there was another skirmish in Bentonville the next year.
Forces from both sides burned most of the buildings, including the courthouse. They burned buildings whose owners they suspected of sympathy with the other side, and buildings the other army might use. Outlaws burned more. By the end of the war, only about a dozen houses were still standing.
Recovery did not begin in earnest until the 1880s. Tobacco production in Benton County had far surpassed that of any other county in Arkansas. Prices fell in the 1890s, and farmers turned to other crops. Apples were the most successful. In 1901 Benton County led the nation in apple production, with 2.5 million bushels.
The Frisco railroad was finished through eastern Benton County in the summer of 1881, but it missed Bentonville by almost six miles. Rogers was established on that line. In 1883 the Bentonville Railroad completed a track to Rogers. Those lines carried apples to larger markets.
The census counted 2,942 people in Bentonville in 1950.
Before you turn the page
- 1.
How much of Bentonville was still standing at the end of the Civil War?
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Only about a dozen houses. Forces from both sides burned most of the buildings, including the courthouse, and outlaws burned more.
- 2.
Tobacco came first. What happened in the 1890s, and what replaced it?
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Prices fell, and farmers turned to other crops. Apples were the most successful. In 1901 Benton County led the nation, with 2.5 million bushels.
- 3.
The Frisco railroad missed the town by almost six miles. What did Bentonville do about it?
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In 1883 the Bentonville Railroad completed a track to Rogers, the town that had been established on the Frisco line.
Chapter III
From a five-and-dime to Walmart
A lost lease in Newport, a variety store on the square, and a discount store in Rogers.
Sam and Helen Walton opened a Ben Franklin five-and-dime in Newport, Arkansas, on September 1, 1945. Sales grew from $80,000 to $225,000 in three years. The landlord would not renew the lease and gave the location to his own son.
During the family’s military service, Helen Walton decided she would never again move to a town of more than 10,000 people. The family moved to Bentonville on May 1, 1950.
By May 9, 1950, with help from Helen’s father, Walton had bought the Harrison Variety Store on the square and opened for business with a one-day remodeling sale. The store was still a Ben Franklin franchise, but it was named Walton’s 5 & 10.
Customers took goods off the shelves and brought them to the clerk. The Encyclopedia of Arkansas calls it the first self-service variety store in Arkansas and the third in the country.
Discounting was spreading through chains such as Kmart and Woolco. Walton asked Ben Franklin to cut its margins by half so he could sell cheaper. The franchiser refused. The first Wal-Mart opened in Rogers on July 2, 1962. Bentonville remained the company’s home.
Walmart was incorporated in 1969, the year it began building a warehouse and general office in Bentonville. The first distribution center and the home office opened there in 1970. That year the company offered 300,000 shares to the public at $16.50 each. The early Walmart stores were concentrated in rural towns. By the end of 1980, 330 Walmart stores were open.
President George H. W. Bush gave Walton the Presidential Medal of Freedom on March 17, 1992. Walton died of cancer on April 5, 1992, in Little Rock, and is buried in Bentonville Cemetery.
The Encyclopedia of Arkansas credits the city’s later growth largely to Walmart suppliers who opened offices in Bentonville. The population rose from 2,942 in 1950 to 54,164 in 2020.
Before you turn the page
- 1.
Why did the Waltons leave Newport, where the store was doing well?
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Sales had grown from $80,000 to $225,000 in three years, but the landlord would not renew the lease and gave the location to his own son.
- 2.
What made Walton’s 5 & 10 unusual when it opened in 1950?
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Customers took goods off the shelves and brought them to the clerk. The Encyclopedia of Arkansas calls it the first self-service variety store in Arkansas and the third in the country.
- 3.
What did Walton ask of Ben Franklin before the first Wal-Mart opened in 1962?
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To cut its margins by half so he could sell cheaper. The franchiser refused.
- 4.
The Walmart Museum is in the same space as Walton’s 5 & 10. When you walk in, look at the size of the room. What does it tell you about where the company started?
For the walk
Chapter IV
What the city is now
Fifty-four thousand people, two art museums, and a new home office.
The 2020 census counted 54,164 people in Bentonville, up from 35,301 in 2010. On January 17, 2025, Walmart opened the first two office buildings of a new home office on 350 acres in Bentonville. The campus soon included twelve office buildings.
Alice Walton founded Crystal Bridges Museum of American Art, which opened in November 2011. In February 2020, the Momentary, another art museum, opened in a repurposed building downtown.
The square still holds the Walmart Museum, in the space of Walton’s 5 & 10. The restaurant list is the practical map of the city around it, and the first-visit guide is the order to walk it in.
Before you turn the page
- 1.
How much did Bentonville grow between 2010 and 2020?
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From 35,301 people to 54,164.
- 2.
How large is the new home office, and when did it open?
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It sits on 350 acres. Walmart opened the first two office buildings on January 17, 2025, and the campus soon included twelve.
- 3.
The town has been a county seat, apple country, and the home of a retailer. Which of those can you still see from the square?
For the walk
Appendix
Chronology
- 1836Arkansas becomes a state. Benton County is created on September 30.
- 1837Commissioners lay out Bentonville’s square and 136 lots as the county seat.
- 1862The Battle of Pea Ridge is fought about 12 miles northeast of town.
- 1873Bentonville is incorporated on April 3.
- 1901Benton County leads the nation in apples, with 2.5 million bushels.
- 1950The Waltons move to Bentonville on May 1. Walton’s 5 & 10 opens on the square by May 9.
- 1962The first Walmart opens in Rogers on July 2.
- 1970The Bentonville home office and first distribution center open. The company offers 300,000 shares at $16.50.
- 2011Crystal Bridges Museum of American Art opens in November.
- 2020The census counts 54,164 people in Bentonville.
- 2025On January 17, Walmart opens the first two buildings of its new home office.
Back matter
Notes on sources
Checked against the Encyclopedia of Arkansas entries on Bentonville, Benton County, Sam Walton, and Walmart; the census figures those entries publish for 1950, 2010, and 2020; the 2020 census count of 546,725 for the Fayetteville–Springdale–Rogers metro; the Encyclopedia of Arkansas entry on the Walmart Museum; and Walmart’s account of the January 17, 2025 home-office opening.